
Wireline carriers, whether DSL or FTTx, constantly battle to stay ahead of subscriber bandwidth demands The exponential growth in global Internet traffic volume is being fueled by continually increasing residential broadband service subscribers( 750M+) , enterprises turning towards cloud computing services, the rapid growth of smart phones and other intelligent portable devices such the Apple iPAD with always-on Internet connections, and the change in traffic mix from email and other bulk data applications to rich media and time-sensitive services such as video, voice and gaming.
A challenge that just about every carrier worldwide faces is that no matter how much capacity is added to their network, it is seemingly used almost instantly as it is the nature of Internet Protocol (IP) to consume all the bandwidth that is available. Capacity added one day could easily be fully consumed the next day. Furthermore, although the subscriber volume growth is high, typically a very small percentage of users consume the vast majority of capacity on any given network. Most carriers have found that as few as 5% of their subscribers are consuming up to 80% of their network capacity, leaving a limited amount of capacity for the vast majority of subscribers.
In an environment where growth of quality sensitive applications such as video, voice, and gaming are accelerating at exponential rates with online video alone (Internet, TV, VOD and P2P) forecasted to exceed 90% of all consumer traffic by 2014, the negative implications to service quality and profitability are huge. The challenge for carriers is to optimize overall network utilization and offer a consistent and acceptable user quality of experience (QoE) in the most efficient, cost effective manner.
Anagran’s Internet Traffic Management platforms can help wireline carriers improve the efficiency and optimize the usage of their broadband networks. This not only helps improve the quality of key applications (not only video, but VoIP, gaming, and others as well), it also optimize the use of deployed bandwidth in a wireline carriers network needed to support their broadband customers, improves user throughput, and mitigates the impact of abusive users and applications. Anagran solutions ensure a fair, equitable and balanced delivery of service across the total spectrum of subscribers.