Wireless Carrier

Wireless carriers are constantly battling to increase their subscriber base,  stay ahead of the flood of subscriber application demands, and at the same time  minimize inevitable congestion on their wireless data networks. The exponential growth in global mobile data traffic volume is being fueled by the rapid growth of smart phones and other intelligent mobile devices with always-on Internet connections, both for individual consumers and business users. This is further exuberated by the change in traffic mix from email and other bulk data applications to rich media and time-sensitive applications such as streaming video, voice and gaming.

But simply throwing bandwidth at the problem is a money losing proposition as the very nature of TCP traffic ensures that any amount of bandwidth will be quickly consumed by the applications/services traversing the network.. What is needed are effective mechanisms to better manage how bandwidth is consumed, thereby reducing bandwidth requirements, reducing peak  congestion, improving user throughput, and enhancing the ability to develop new revenue-generating services.

Wireless carriers know that an increasing percentage of their consumer subscriber base is moving toward smart phones and one of the key reason is video. Streaming over-the-top (OTT) video is rapidly growing in volume and changing the way consumers evaluate their wireless providers. Delivering better video quality requires more than simple best-effort traffic management, it requires a network able to recognize streaming video (and other traffic types) and ensure that the appropriate traffic and bandwidth policies are implemented.

Anagran’ internet traffic management platforms can help wireless carriers improve the ARPU and optimize the usage of their broadband networks by providing real-time traffic management and assured delivery of tiered services. . Anagran’s IP Flow State Technology not only helps improve the quality of video, VoIP, gaming, and other applications and guards against unfair bandwidth utilization by abusive users/applications.